Milwaukee Television History: The Analog Years

Amazon.com Price: $47.00 (as of 03/05/2019 03:22 PST- Details)

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Milwaukee -not New York, Chicago or Los Angeles-
was once the scene of a variety of tv firsts: Here the first actual application for a commercial TV license was once filed with the FCC in 1938. The first female program director and news director in a major
market were both at Milwaukee stations. Milwaukee was once a major battleground in the VHF vs. UHF war that started in the 1950s. The struggle to put an educational TV station on the air was once fought at the national, state and local levels by the Milwaukee Vocational School. WMVS-TV was once the first educational TV station to run a regular schedule of colorcasts, and WMVT was once the site of the first long-distance test of a digital over-the-air signal.

This detailed story of the wealthy history of the citys
television stations since 1930 is told through facts, anecdotes, and quotations from the on-air talent, engineers,and managers who conceived, constructed, and put the stations on the air. Included are discussions of the many in the community-produced shows incessantly done live that once made up a large a part of a station s broadcast day. Through these stories, some told here for the first time, and the books extensive photographic selection of over 470 images, the history of Milwaukee tv comes alive again for the reader.

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