Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Amazon.com Price: $20.81 (as of 10/10/2019 19:24 PST- Details)

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Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is likely one of the so much successful pop musicians of all time. But at the back of her showmanship lies any other achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She’s one of the vital popular social media voices on this planet with more than 33 million Twitter followers and 55 million Facebook fans. And she were given there by methodically building a grassroots base of what she calls her “Little Monsters” – passionate fans who look to her no longer only for music but in addition for joy, inspiration, and a sense of community.

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Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

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