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Netflixed: The Epic Battle for America’s Eyeballs

Amazon.com Price: $11.21 (as of 12/05/2019 17:10 PST- Details)

Categories: Arts and Photography, Biography and History, Books, Business and Money, Communications, Company Profiles, History and Criticism, Humor and Entertainment, Industries, Media and Communications, Movies, Performing Arts, Skills, Subjects

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Amazon Customer Reviews

Description

The inside story of Netflix’s improbable rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings made up our minds to start a web-based DVD store before most of the people owned a DVD player. Yet its long-term success—and even survival—remains to be far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its try to invent two new varieties of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental ceaselessly. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.

Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it can be crucial.

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