New York Neon

Amazon.com Price: $6.95 (as of 05/12/2019 12:27 PST- Details)

Description

A brilliant visual tour and history of that iconic portion of the cityscape: the neon sign.

Treating New York City as an open-air museum, Thomas E. Rinaldi captures the brilliant glow of surviving early- and mid-twentieth-century neon signs, the ones iconic elements of the cityscape now in danger of disappearing. This visual tour features 2 hundred signs, identified by location, with information on their manufacture, date of creation, and the businesses that commissioned them. In a generously illustrated introduction, drawing on documents including rare period trade publications, Rinaldi recounts the development of signage and the technological evolution of neon and examines its role within the streets of New York, in The united states’s cultural identity, and in our collective consciousness.

New Yorkers and visitors to the city, neon-sign enthusiasts, and the ones interested by signs and historic advertising most often, in addition to design professionals, serious historians, and casual students of the city, will want this colorful book, which comes at a vital moment when the disappearance of the unique signs has inspired a growing interest in neon. 150 color, 50 black-and-white photographs


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