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One Buck at a Time: An Insider’s Account of How Dollar Tree Remade American Retail

Amazon.com Price: $20.00 (as of 12/05/2019 16:40 PST- Details)

Categories: Biographies and Memoirs, Biography and History, Books, Business, Business and Money, Company Profiles, Crafts, Hobbies and Home, Home Improvement and Design, Industries, Professionals and Academics, Retailing, Small Homes and Cottages, Subjects

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For over thirty years, Dollar Tree has succeeded at something the retail industry thought inconceivable: selling goods of surprising quality for no more than a dollar apiece, and in the process earning profits that defy common sense.
In One Buck at a Time, company cofounder Macon Brock leads readers through the twisty path that saw Dollar Tree mushroom from a humble five-and-dime in Norfolk, Virginia, into one of the vital fastest-growing businesses in The united states—one that today operates more than 14,000 stores, provides jobs for 165,000 people, and is climbing the Fortune 500.

During every step of its growth, Dollar Tree has had to re-prove its concept to those that can’t consider its success. Not long after entering the marketplace, the company faced a crisis of judgment of right and wrong. In view of inflation and pressure from suppliers, how long could it stick to its one-dollar price point? Would it have to abandon its founding principle and grow to be just another Walmart competitor?

Brock devised an experiment—he acquired a mixed bag of items Dollar Tree could sell for one dollar, for two dollars, for three and five, dumped them on a desk, and asked company officials to separate them into price piles.

They couldn’t do it. Even Brock used to be surprised.

One Buck at a Time is an informal history of budget retail and a how-to on doing it right. Brock credits everyone from executives to store managers and associates for their devotion to a corporate culture of value and service. And yes, he paints an entertaining picture of how Dollar Tree fulfills its mission—how it scours the globe to take care of the all-important price point at the same time as fashioning a product mix that never fails to surprise and delight.

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One Buck at a Time: An Insider’s Account of How Dollar Tree Remade American Retail

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