One Tough Mother: Success in Life, Business and AP

Amazon.com Price: $19.95 (as of 02/05/2019 22:32 PST- Details)

Categories: Americas, Biographies and Memoirs, Biography and History, Books, Business, Business and Money, Company Profiles, Fashion and Textile, History, Industries, Professionals and Academics, Specific Groups, Sports and Outdoors, State and Local, Subjects, United States, Women

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When a heart attack claimed Bert Boyle’s husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small and financially struggling outerwear manufacturer in Portland, Oregon. With no business experience whatsoever, Boyle was once faced with the challenge running Columbia, which had been founded in 1937 by her father-a Jewish immigrant who fled Hitler’s Germany to come to The usa. Though many expected Boyle to fail, she and her son Tim persevered, and kept the business afloat through very challenging times. In 1970, Columbia Sportswear boasted forty employees and $800,000 in annual sales. Under the leadership of Gert and Tim Boyle, the company now has more than two thousand employees, annual sales approaching one billion dollars, and is the leading seller of skiwear in the USA. And thanks to a creative advertising campaign that billed her as “”one tough mother,”” Gert Boyle has develop into an icon in her industry, and she is the first woman ever inducted into the International Sporting Goods Hall of Fame. In ONE TOUGH MOTHER, Boyle presents and honest, open, and continuously irreverent account of her actually remarkable journey from a childhood in Nazi Germany to fame and fortune in The usa. Boyle offers insights into succeeding in business and in life, and shares a few of the advertisements and strategies that have made her so recognizable. Her story is one in an effort to inspire anyone who dreams of turning a small business into a bigger business, in addition to individuals who find themselves facing circumstances beyond their keep an eye on.

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One Tough Mother: Success in Life, Business and AP

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