One Tough Mother: Taking Charge in Life, Business, and Apple Pies

Amazon.com Price: $16.50 (as of 20/04/2019 06:49 PST- Details)

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When a heart attack claimed Gert Boyle’s husband in 1970, the forty-six-year-old housewife and mother of three found herself on the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that used to be struggling financially. Without a business experience whatsoever, Boyle used to be faced with the challenge of running Columbia, which had been founded in 1937 by her father — a Jewish immigrant who had fled Hitler’s Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and no more than 800,000 in annual sales into the leading seller of skiwear in the USA, with more than 2000 employees and over a billion in annual sales. Along the way in which, thanks in part to a creative marketing campaign that billed her as “one tough mother,” Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. One Tough Mother presents an honest and continuously irreverent account of Boyle’s journey from a childhood in Nazi Germany to fantastic success in The usa. She offers insights into succeeding in business and in life, and shares a few of the advertisements and strategies that have made her so recognizable.

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