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Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy

Amazon.com Price:  $75.49 (as of 12/05/2019 17:02 PST- Details)

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Description

If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? “Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy” goes beyond platitudes about why you should utilize corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization.

“Optimizing Corporate Portfolio Management” takes an expansive view of where CPM can be used by demonstrating that it may be used across any business line, product group or functional area, e.g., IT, R&D, innovation, marketing, salesforce, capital expenditure, and so forth. CPM is appropriate anywhere discretionary investments are being selected and executed. In consequence, other terms used to describe portfolio management such as IT portfolio management, enterprise portfolio management, and project portfolio management are all merely subsets or slices of CPM.

The book is written by Anand Sanwal, an expert on CPM, who has led American Express’ CPM discipline (known as American Express Investment Optimization). American Express’ CPM efforts are widely recognized as the most extensive, substantial and progressive deployment of CPM across any organization. Sanwal avoids academic theories and consultant jargon to in the long run deliver pragmatic and proven recommendations on make CPM a reality. The book features a foreword by Gary Crittenden, former CFO and EVP of American Express, and several case studies from leading financial services and products, technology, and government organizations utilizing CPM. Additionally, the book has received significant praise from thought leaders at Google, HP, American Express, The CFO Executive Board, Gartner, Accenture Marketing Sciences, The Wharton School of Business and plenty of others.

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