Org Design for Design Orgs: Building and Managing In-House Design Teams

Amazon.com Price: $21.99 (as of 06/12/2019 03:39 PST- Details)

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Description

Design has turn out to be the key link between users and today’s complex and impulsively evolving digital experiences, and designers are beginning to be included in strategic conversations about the services that enterprises in the long run deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t keep in mind the best way to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores how one can use design as a part of broader strategic planning.

You’ll discover:

Why design’s role has evolved in the digital age
How to infuse design into each and every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth

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Org Design for Design Orgs: Building and Managing In-House Design Teams

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