Package Design Workbook: The Art and Science of Successful Packaging

Amazon.com Price: $16.47 (as of 06/12/2019 03:54 PST- Details)

Categories: Arts and Photography, Books, Commercial, Decorative Arts and Design, Graphic Design, Industrial and Product Design, Subjects

Description
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Description

The Art and Science of Successful Packaging

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in an overly hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including opting for a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the method of design in a a lot more comprehensive way than such a lot books at the subject, which just analyze the overall designs.

This guide also offers case studies within the back half of the book with the text specializing in why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were at the consumer and the customer.

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Package Design Workbook: The Art and Science of Successful Packaging

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