Description
During the pivotal moments of our lives, results are regularly decided not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.
In these moments, it’s important to be pitch perfect—to make use of precisely the right tone to convey the right message to the right person on the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you easy methods to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to be told, put into effect, and master as they’re effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your each word and to understand that you long after you’ve left the room.