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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Amazon.com Price:  $11.94 (as of 12/05/2019 19:36 PST- Details)

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Description

A practical guide to the new economy that is transforming the way we live, work, and play.

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the name of the game to their success?

These state-of-the-art businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and give you the first “owner’s manual” for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining how one can identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies in the back of some of today’s up-and-coming platforms, such as Tinder and SkillShare, and provide an explanation for how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer accept as true with, whilst examining markets that can be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they’ll irrevocably alter the lives and careers of millions.

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