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Powering Content: Building a Nonstop Content Marketing Machine

Amazon.com Price:  $19.78 (as of 12/05/2019 18:40 PST- Details)

Description

Your new product is able to launch and you’re itching to inform potential customers all about it. But how do you’re making your message stand out above the entire noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn to produce and manage powerful content pieces that speak in an instant to customers and compel them to respond.

Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you find out how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Very important Steps to Content Success, with deep dives into:

  • Content strategy: consider your audience, make a choice and prioritize channels, and find your brand’s core themes, voice, and tone
  • Content creation: craft an engaging experience with content formats and copywriting formulas and templates
  • Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
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