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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Amazon.com Price:  $17.58 (as of 26/04/2019 16:45 PST- Details)

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*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER
*Financial Times Best Business Books of 2016
*Inc.com’s Best Sales and Marketing Book of 2016


The writer of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the name of the game doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from in point of fact successful persuaders? The usage of the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver crucial message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader will have to also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person will have to implement to transform a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the yearly letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you’ll be able to use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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