Preppy: Cultivating Ivy Style

Amazon.com Price: $11.88 (as of 06/12/2019 04:57 PST- Details)

Categories: Arts and Photography, Books, Commercial, Decorative Arts and Design, Design History and Criticism, Fashion, Fashion Design, Graphic Design, History, Photography and Video, Subjects

Description
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The authoritative fashion history of the roots, growth, and offshoots of the quintessentially American preppy style. Preppy offers the primary definitive and in-depth volume on preppy fashion, exploring its evolution from its pragmatic origins and presence on elite Eastern campuses in The united states to its profound influence the world over and metamorphosis at the runway. For the primary time, the preppy story is told completely and beautifully with iconic and never-before-published archival and editorial photographs and personal snapshots from the original Ivy elites.
Exploring all facets of men’s and women’s preppy fashion, this vibrant volume is replete with photographs and vintage ads illustrating the iconic elements of prep: from Oxford shirts, khakis, and Shetland sweaters to Peter Pan collars, madras pants, and Lilly Pulitzer tropical blooms. Authors Jeffrey Banks and Doria de La Chapelle also examine the trend designers who played an incredible role in shaping the preppy look, from retail pioneers J.Press and Brooks Brothers to Ralph Lauren, who single-handedly marketed not only a look but an approach to life. Also featured: a band of young twenty-first century Ivy stylists and fashion labels around the world, who have infused preppy with high-octane design off and on the runway. Preppy is a stunning tribute to an American phenomenon.

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