Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Amazon.com Price: $18.79 (as of 06/12/2019 03:32 PST- Details)

Categories: Arts and Photography, Books, Business, Business and Money, Computers and Technology, Decorative Arts and Design, Industrial and Product Design, Leadership, Management and Leadership, Marketing, Marketing and Sales, Product Management, Project Management, Research, Subjects, User Experience and Usability, Web Design, Web Development and Design

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Description

In lately’s lightning-fast technology world, good product management is essential to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to discover a product leader who can steward a digital product from concept to launch without a few major hiccups. Why perform a little product leaders succeed even as others don’t?

This insightful book presents interviews with nearly 100 leading product managers from in every single place the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you wish to be aware what drives good product leaders, this book is an irreplaceable resource.

In three parts, Product Leadership helps you explore:

Themes and patterns of successful teams and their leaders, and how you can attain those characteristics
Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution
Strategies and tactics for working with customers, agencies, partners, and external stakeholders

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Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

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