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Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

Amazon.com Price:  $16.60 (as of 12/05/2019 18:33 PST- Details)

Description

Product management has turn into a critical connective role for brand new organizations, from small technology startups to global corporate enterprises. And yet the daily work of product management remains in large part misunderstood. In theory, product management is about building products that people love. The true-world practice of product management is steadily about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, creator Matt LeMay specializes in the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets.

For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? The right way to talk to users and work with executives? The importance of setting clear and actionable goals? The usage of roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

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