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Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism)

Amazon.com Price: $90.00 (as of 12/05/2019 17:12 PST- Details)

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PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to will give you the crucial techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this type of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques at the back of writing principles that you’ll be able to wish to develop. The 10th edition features a “Writing for Make a selection Publics” section that covers public relations writing assignments that you’ll be able to likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that accommodates three PR Scenarios and a quick study for each and every chapter. To be had with InfoTrac Student Collections http://gocengage.com/infotrac.

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Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism)

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