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Public Relations

Amazon.com Price: $82.45 (as of 12/05/2019 17:08 PST- Details)

Categories: Books, Business and Finance, Business and Money, Business Communication, Communications, Industries, Marketing and Sales, Media and Communications, New, Used and Rental Textbooks, Public Relations, Skills, Specialty Boutique, Subjects

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Description

Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and latest picture of public relations principles at the same time as seamlessly integrating technical and cultural shifts brought about by the upward thrust of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.

Distinctive Features

* Extended case studies in each and every chapter show students how one can apply the chapter’s core concepts

* Ethics–including coverage of the six provisions in the Public Relations Society of The usa Code of Ethics–are discussed in each and every chapter

* “In Case You Missed It” (ICYMI) boxes on the end of Each and every chapter summarize practical tips, including essential guidelines for social media use

* Learning outcomes are aligned with the Universal Accreditation Board’s competencies to make certain that the text is professionally relevant

* Each and every chapter includes a “Voices from the Field” Q&A with a scholar, practitioner or social media influencer

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Public Relations

Description

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