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Retail Buying: From Basics to Fashion, 4th Edition

Amazon.com Price: $59.51 (as of 30/04/2019 18:50 PST- Details)

Categories: Arts and Photography, Books, Business and Finance, Business and Money, Commercial, Fashion and Textile, Fashion Design, Graphic Design, Industries, New, Used and Rental Textbooks, Processes and Infrastructure, Purchasing and Buying, Retailing, Specialty Boutique, Subjects

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Description

This comprehensive book provides students with the skills and savvy had to transform a successful buyer in any area of retail. Its simple and straightforward approach presents step by step instructions for typical buying tasks, such as identifying and figuring out potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition incorporates up-to-date coverage of essential retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the usage of new media and social networking. Ample activities — drawn from real-world merchandising and incorporating current trends — give students the opportunity to use vital skills as they might in a professional environment.

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Retail Buying: From Basics to Fashion, 4th Edition

Description

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