Description
Salesforce Marketing Cloud: Take your digital marketing on a journey!
Everything appears to be moving to the cloud this present day—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through using Salesforce’s exciting suite of cloud-based digital marketing solutions, which have the power that will help you plan, personalize, and optimize your customers’ journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on the usage of the suite of tools and tips and tricks that only an insider would have the ability to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers.
As Salesforce.com’s multi-channel digital marketing platform, the Salesforce Marketing Cloud makes a speciality of helping you manage one-on-one customer journeys. Leveraging plenty of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will decide your digital marketing campaign’s success, so it’s critical that you profit from this tool!
- Navigate and manage the Salesforce Marketing Cloud
- Define and understand your customers’ journeys—and how you fit into them
- Engage your customers across devices, ensuring consistent communication
- Use predictive data to optimize engagement
Salesforce Marketing Cloud For Dummies helps you profit from your investment in the digital marketing world!