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Segmentation, Revenue Management and Pricing Analytics

Amazon.com Price: $57.78 (as of 08/05/2019 19:06 PST- Details)

Categories: Books, Business and Finance, Business and Money, Corporate Finance, Finance, Management and Leadership, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Planning and Forecasting, Pricing, Research, Specialty Boutique, Subjects

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Description

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are more and more essential in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on the way to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for bettering profit through capacity allocation and pricing. Whereas so much marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make the ones decisions. With hands-on practice and a fundamental figuring out of one of the so much common analytical models, readers will have the ability to make smarter business decisions and higher profits.

This book might be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

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Segmentation, Revenue Management and Pricing Analytics

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