Description
Business model innovation is the key to unlocking transformational growth—but few executives know the way to use it on their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.
Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are the usage of innovative business models to snatch their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that impact entire industries.
He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, even as investigating the vexing and infrequently paradoxical managerial challenges that have often thwarted such a lot of companies in their unguided forays into the unknown.
Business model innovators have reshaped entire sectors—including retail, aviation, and media—and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they want to reshape their businesses and achieve transformative growth.
Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are the usage of innovative business models to snatch their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that impact entire industries.
He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, even as investigating the vexing and infrequently paradoxical managerial challenges that have often thwarted such a lot of companies in their unguided forays into the unknown.
Business model innovators have reshaped entire sectors—including retail, aviation, and media—and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they want to reshape their businesses and achieve transformative growth.
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