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Sensory Evaluation Techniques, Fifth Edition

Amazon.com Price:  $105.99 (as of 08/05/2019 20:06 PST- Details)

Description

This new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the stairs taken with a sensory evaluation project to presenting advanced statistical methods. Like its predecessors, Sensory Evaluation Techniques, Fifth Edition gives a clear and concise presentation of practical solutions, accepted methods, standard practices, and a few advanced techniques.

The fifth edition is comprehensively reorganized, revised, and up to date. Key highlights of this book include:

  • A more intuitive organization
  • Statistical methods adapted to fit a more basic consumer methodology
  • Rearranged material to reflect advances in Web testing
  • New time-intensity testing methods
  • New chapters on advanced sensory processes, quality keep watch over testing, advertising claims, and business challenges
  • New material on mapping and sorting, graph theory, multidimensional scaling, and flash profiling techniques
  • Explanations of theories of integrity, amplitude, and balance and blend
  • Updated appendices for spectrum method scales
  • Updated references

Sensory Evaluation Techniques remains a relevant and flexible resource, providing how-to information for all kinds of users in industry, government, and academia who need essentially the most current information to conduct effective sensory evaluation and interpretations of results. It also supplies students with the important theoretical background in sensory evaluation methods, applications, and interpretations.


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