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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Amazon.com Price: $8.40 (as of 08/05/2019 18:08 PST- Details)

Categories: Biographies and Memoirs, Biography and History, Books, Business, Business and Money, Company Profiles, History of Sports, Infrastructure, Miscellaneous, Processes and Infrastructure, Professionals and Academics, Sports and Outdoors, Subjects

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Sneaker Wars is the fascinating true story of the enemy brothers at the back of Adidas and Puma, two of the most important global brands of athletic footwear. Adi and Rudi Dassler began their shoe business in their mother’s laundry room and achieved almost instantaneous success. But by the top of World War II a vicious feud had torn the Dasslers apart, dividing their company and their circle of relatives and launching them down separate, frequently contentious paths. Out of the fires in their animosity, two rival sneaker brands were born, brands that may revolutionize the arena of professional sports, sparking astonishing at the back of-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

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