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So You Want to Franchise Your Business

Amazon.com Price:  $8.72 (as of 08/05/2019 18:40 PST- Details)

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Description

Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your enterprise into a successful franchise.

If you’re interested in the use of this profitable strategy to expand your enterprise, you’ll get an in-depth take a look at the right way to evaluate your enterprise concept, decide if your enterprise is a candidate for franchising, put into effect the franchise process, and build a thriving franchise.

Well-known entrepreneurs who successfully franchised their business, including Subway co-founder Fred DeLuca and CEO of the Dwyer Group Dina Dwyer-Owens, offer detailed, in-the-trenches guidance and information. These experts speak frankly about the tactics you’ll use to market, sell, and build your franchise whilst offering insider advice that will help you steer clear of the pitfalls of business growth.

• Step-By-Step Guide To The Franchising Process
• Low-Cost Ways To Grow A Franchise In The Startup Phase
• Franchise A Concept For Less Than $100,000
• Best Practices From Top Franchisors And Franchisees

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