Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)

Amazon.com Price: $20.42 (as of 06/12/2019 03:44 PST- Details)

Categories: Arts and Photography, Books, Business and Money, Decision Making, Decision-Making and Problem Solving, Decorative Arts and Design, Industrial and Product Design, Management, Management and Leadership, Organizational Change, Organizational Learning, Processes and Infrastructure, Skills, Structural Adjustment, Subjects

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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can impact business results. Then again, such a lot managers lack a sense of the way to use this new approach for issues as opposed to product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-u.s.a.such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark’s The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate at the challenges they faced and the processes and tools they used, providing a clear path to implementation in response to the rules and practices specified by Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers.

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