Description
Through cases, examples, and assignments, this book comprehensively explores the planning, management, and implementation of mission-driven healthcare strategy. The creator a university professor, consultant, and former hospital CEO taps into his global experience to provide practical concepts and their real-life applications, highlighting the significance of both competitive and collaborative strategies to a company s success within the healthcare marketplace.
The book is divided into six major components:
Definition of the core concepts of strategy, including market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and strategic alliances
Discussion of the connection between strategy and a company s key stakeholders, values, mission, and vision
Presentation of common tools and methods used to judge the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis
Explanation of how strategic, marketing, and business plans will have to be developed and executed to succeed in a company s mission and vision Examination of strategic change management, strategic leadership, and the have an effect on of organizational structure on strategy
Description of follow-up methods and tools for monitoring and evaluating strategic results, including goal setting, Gantt charts, balanced scorecards, and budgets