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Survival to Thrival: Building the Enterprise Startup – Book 1 The Company Journey

Amazon.com Price: $14.65 (as of 12/05/2019 20:16 PST- Details)

Categories: Books, Business and Money, Entrepreneurship, Management, Management and Leadership, New Business Enterprises, Small Business and Entrepreneurship, Strategy and Competition, Subjects

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If you are an entrepreneur anywhere on the enterprise startup journey, Survival to Thrival is for you. At first, it’s simply about Survival– how to not die? With luck and hard work, it becomes about Thrival– how do we win?

This first book is about the company journey. Building enterprise startups is different. Products take longer. Go-To-Market strategies are more complex. Common wisdom on product-market-fit isn’t enough to unlock growth. There’s a missing link that we call Go-To-Market Fit. Then, growth happens, and the whole thing changes. The startup abruptly shifts from Survival mode to Thrival mode. Maddeningly, what used to work no longer works for the company and for the people. Becoming a market leader depends on everyone, including the CEO, unlearning the very things that made them successful.

Survival to Thrival is a mind-meld of a three-time entrepreneur, a longtime venture capitalist, and other enterprise entrepreneurs that demystifies building enterprise startups. Our mission is that can assist you succeed, to anticipate what is next, and most importantly, to know that you’re not by myself.

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