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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Amazon.com Price: $6.43 (as of 12/05/2019 18:38 PST- Details)

Categories: Advertising, Books, Business and Money, Global, Industrial, Leadership, Management and Leadership, Marketing, Marketing and Sales, Research, Subjects

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There are laws of nature, so why will not there be laws of marketing?

As Al Ries and Jack Troutâ€”the world-renowned marketing consultants and bestselling authors of Positioningâ€”note, you’ll be able to build an impressive airplane, but it is going to never leave the bottom if you happen to ignore the laws of physics, especially gravity. Why then, they ask, will not there also be laws of marketing that will have to be followed to launch and take care of winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for figuring out and succeeding within the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your personal risk.

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