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The Age Curve: How to Profit from the Coming Demographic Storm

Name: The Age Curve: How to Profit from the Coming Demographic Storm
SKU: 54988
Price: 12.23 USD
Availability: InStock

Amazon.com Price: $12.23 (as of 12/05/2019 19:40 PST- Details)

ISBN13: 9780814417942
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Categories: Books, Business and Money, Demography, Management and Leadership, Marketing, Marketing and Sales, Planning and Forecasting, Politics and Social Sciences, Research, Social Sciences, Subjects

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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are in accordance with one undeniable factor-the size of the generations we are selling to. As Each and every generation ages, what they buy and what kind of they buy will change. Each and every product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them-and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs the way to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, in addition to those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: â€¢ the way to resolve their best customers â€¢ how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years yet to come â€¢ why Generation X is a much less valuable market than any of us have been led to imagine â€¢ and a lot more Both shocking and compelling, The Age Curve will change the way companies take a look at their customers and how they market to them.
ISBN13: 9780814417942
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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