The Art of the Long View: Planning for the Future in an Uncertain World

Amazon.com Price: $12.89 (as of 11/10/2019 07:46 PST- Details)

Categories: Biography and History, Books, Business and Money, Company Profiles, Economics, Entrepreneurship, Environmental Economics, Management and Leadership, Planning and Forecasting, Processes and Infrastructure, Small Business and Entrepreneurship, Strategic Planning, Subjects, Sustainable Development, Systems and Planning

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What more and more affects all of us, whether professional planners or individuals preparing for a greater future, isn’t the tangibles of life—bottom-line numbers, for example—however the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different sorts of futures adequately capture these intangibles.

In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User’s Guide, Peter Schwartz outlines the “scenaric” approach, giving you the tools for developing a strategic vision within your small business.

Schwartz describes the brand new techniques, in the beginning developed within Royal/Dutch Shell, in keeping with many of his firsthand scenario exercises with the world’s leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

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