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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

Amazon.com Price:  $22.53 (as of 01/05/2019 14:54 PST- Details)

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Description

In this essential guide, Meghan Casey outlines a step by step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can hopefully tackle difficult activities like telling your boss or client what’s mistaken with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you can face. In this practical and relevant guide, you can discover ways to: 

  • Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right
  • Make sense of your business environment and understand your audience 
  • Get stakeholders aligned on business goals and user needs 
  • Set your content strategy and make a decision how to measure success 
  • Create, take care of, and govern on-strategy content 

You’ll learn how to keep an eye on your content-and not have it keep an eye on you. 

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