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The Craft and Science of Coffee

Amazon.com Price:  $109.19 (as of 12/05/2019 16:36 PST- Details)

Description

The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.

For most, coffee is a beloved beverage. Then again, for some it’s also an object of scientifically study, and for others it’s approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each and every informing and enriching each and every other.

This ordinary approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that may be both rigorous and experience based, universally relevant and individually engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee’s complexity and is invited to form their very own educated opinions at the ever changing situation, including potential routes to further shape the coffee future in a responsible manner.  

  • Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action.
  • Includes contributions from a multitude of experts who address complex subjects with a conversational approach.
  • Provides expert discourse at the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition.
  • Engages with the important thing challenges of future coffee production and potential solutions.

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