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The Design Method: A Philosophy and Process for Functional Visual Communication (Voices That Matter)

Amazon.com Price:  $20.62 (as of 13/03/2019 21:30 PST- Details)

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Description

Feeling uninspired? That shouldn’t keep you from creating great design work. Design isn’t about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn to create quality design work frequently that consistently pleases your clients the use of the similar method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.

In this book, you’re going to learn:
– How you can conduct research and gain insight into your clients’ situations
– A process for establishing strategies and plans to your projects
– The way to develop a cohesive concept and visual direction for every client/job
– An iterative approach to prototype, test, refine, and produce effective design
– Techniques for presenting and documenting creative work
– Tips for making your design studio operate efficiently and consistently

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