The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Amazon.com Price: $9.78 (as of 11/10/2019 04:32 PST- Details)

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The classic bestseller outlining tactics for any business striving to succeed in market dominance

What does your company do better than somebody else? What unique value do you provide to your customers? How can you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be the whole thing to everyone. As an alternative, they win customers by mastering one in all three “value disciplines”: the best quality products, the lowest prices, or the most productive customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, even as once powerful corporations that didn’t get the message, from Kodak to IBM, faltered.

Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to develop into a leader in your market, and stay there, in an ever more sophisticated and demanding world.

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Description

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