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The Facebook Effect: The Inside Story of the Company That Is Connecting the World

Amazon.com Price:  $6.13 (as of 12/05/2019 17:12 PST- Details)

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Description

The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “An improbable book, filled with great reporting and colorful narrative” (Walter Isaacson).

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is among the fastest growing companies in history, an essential a part of the social life not only of teenagers but hundreds of millions of adults around the globe. As Facebook spreads world wide, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its have an effect on on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that may be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook will have to dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the USA and elsewhere, a company that has develop into a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

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