Description
Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate conceivable successes and screw ups at each stage of the process.
- Validate your idea by learning the needs of potential users
- Develop branding, marketing, and sales strategies early on
- Form relationships with the right investment partners
- Prototype early and ceaselessly to be sure to’re at the right path
- Understand processes and pitfalls of manufacturing at scale
- Jumpstart your business with the assistance of an accelerator
- Learn strategies for pricing, marketing, and distribution
- Be acutely aware of the legal issues your new company may face