Description
Written by Louis J. Foreman, author of the PBS series Everyday Edisons and a holder of more than one patents, in conjunction with patent attorney Jill Gilbert Welytok, here is a book that speaks directly to the inventive American―the entrepreneur, the tinkerer, the dreamer, the basement scientist, the stay-at-home mom who figures out how to do it better. (over one million of them file patents each year.) Here is everything a future inventor needs: Understanding the difference between a good idea and a marketable idea. Why making an investment too much money at the outset can sink you. The downside of design patents, and how best to file an application for a utility patent. Surveys, online test runs, and other strategies for market research on a tight budget. Plus the effective pitch (hint: never say your target audience is “everyone”), questions to ask a prospective manufacturer, 14 licensing land mines to steer clear of, “looks-like” versus “works-like” prototypes, Ten Things Not to Tell a Venture Capitalist, and how to give protection to your invention once it’s available on the market. Appendices include a glossary of legal, manufacturing, and marketing terms, a sample nondisclosure agreement, and a patent application, deconstructed.