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The Influential Mind: What the Brain Reveals About Our Power to Change Others

Amazon.com Price: $20.80 (as of 01/05/2019 17:26 PST- Details)

Categories: Behavioral Sciences, Books, Cognitive, Cognitive Psychology, Health, Fitness and Dieting, Interpersonal Relations, Medical Books, Neuropsychology, Psychology, Psychology and Counseling, Relationships, Science and Math, Self-Help, Subjects

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A state-of-the-art, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to have an effect on others―from the study room to the boardroom to social media. But how skilled are we at this role, and are we able to change into better? It turns out that many of our instincts―from relying on facts and figures to shape opinions, to insisting others are improper or attempting to exert keep an eye on―are ineffective, because they’re incompatible with how people’s minds operate. Sharot shows us how to steer clear of these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the contemporary research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

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