The Innovation Blind Spot: Why We Back the Wrong Ideas – and What to Do About It

Amazon.com Price: $14.59 (as of 11/10/2019 15:11 PST- Details)

Description

Our innovation economy is broken. But there’s good news: The ideas so one can solve our problems are hiding in plain sight.  

While big companies in the American economy have never been more successful, entrepreneurial activity is near a 30-year low. More businesses are dying than starting on a daily basis. Investors continue to dump billions of dollars into photo-sharing apps and food-delivery services and products, solving problems for only a wealthy sliver of the world’s population, even as challenges in health, food security, and education grow more serious. 

In The Innovation Blind Spot, entrepreneur and venture capitalist Ross Baird argues that the innovations that really matter don’t see the light of day—for reasons entirely of our own making. A handful of people in a handful of cities are deciding, in the back of closed doors, which entrepreneurs get a shot to succeed. And most investors are what Baird calls “two-pocket thinkers”—artificially separating their charitable work from their day job of making a profit. 

The resulting system creates rising income inequality, stifled entrepreneurial ambition, social distrust, and political uncertainty. Our innovation problem makes all our other problems harder to solve. In this book, Baird demonstrates how and where to find better ideas by lifting up people, places, and industries that are continuously overlooked. What’s more, Baird in the end outlines how to create long-term success through “one-pocket thinking”—getting rid of the blind spot that separates “what we do for a living” and “what we in reality care about.”

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