The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)

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Description

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But once in a while we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all of the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design — guidelines for needing less and in truth getting more.

Maeda — a professor in MIT’s Media Lab and a world-renowned graphic designer — explores the question of how We will be able to redefine the notion of “improved” so that it doesn’t at all times mean something more, something added on.

Maeda’s first law of simplicity is “Reduce.” It is not necessarily beneficial to add technology features just because We will be able to. And the features that we do have should be organized (Law 2) in a sensible hierarchy so users are not distracted by features and functions they don’t need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: “Failure: Accept the truth that some things can never be made simple.” Maeda’s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products — how it can drive both business and technology. We will be able to discover ways to simplify without sacrificing comfort and meaning, and We will be able to achieve the balance described in Law 10. This law, which Maeda calls “The One,” tells us: “Simplicity is about subtracting the obvious, and adding the meaningful.”

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