Sale!

The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

Amazon.com Price:  $21.21 (as of 15/04/2019 00:51 PST- Details)

Categories: , , , , , , , , , , ,

Description

Oldness: a social construct at odds with reality that constrains how we are living after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.

Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people if truth be told want–not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders want to serve the growing older market: a vast, diverse group of consumers representing every imaginable level of health and wealth, worth about $8 trillion in the US alone and climbing.
Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that only a few in business fully take note. His focus on women–they outnumber men, keep an eye on household spending and finances, and are leading the charge toward the next day to come’s creative new narrative of later life–is especially illuminating.
Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging change into and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

Related products

Home » Shop » Books » Subjects » Politics and Social Sciences » Social Sciences » Gerontology » The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

Recent Products