The Man Who Designed the Future: Norman Bel Geddes and the Invention of Twentieth-Century America

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Description

Before there was once Steve Jobs, there was once Norman Bel Geddes.
 
A ninth-grade dropout who found himself on the center of the worlds of industry, advertising, theater, and even gaming, Bel Geddes designed the whole lot from the first all-weather stadium, to Manhattan’s most exclusive nightclub, to Futurama, the prescient 1939 exhibit that envisioned how The united states would look within the not-too-distant 60s.
 
In The Man Who Designed the Future, B. Alexandra Szerlip reveals precisely how central Bel Geddes was once to the history of American innovation. He presided over a moment by which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, Bel Geddes’ visionary career would launch him into social circles with the Algonquin roundtable members, stars of stage and screen, and titans of industry.
 
Light on its feet but absolutely authoritative, this first major biography is a will have to for any individual who wants to understand how The united states came to look how it did.

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