The Medium is the Massage

Amazon.com Price: $6.29 (as of 05/12/2019 19:22 PST- Details)

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30 years after its publication Marshall McLuhan’s The Medium is the Massage remains his most entertaining, provocative, and piquant book. With each and every technological and social “advance” McLuhan’s proclamation that “the media work us over completely” becomes more evident and plain. In his words, ‘so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no a part of us untouched, unaffected, or unaltered’.

McLuhan’s remarkable remark that “societies have all the time been shaped more by the nature of the media through which men keep up a correspondence than by the content of the communication” is indubitably more relevant nowadays than ever before. With the upward push of the web and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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The Medium is the Massage

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