The Moderns: Midcentury American Graphic Design

Amazon.com Price: $37.07 (as of 06/12/2019 04:44 PST- Details)

Categories: Arts and Photography, Books, Decorative Arts and Design, Design History and Criticism, Graphic Design, Subjects, Techniques, Typography

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In The Moderns, we meet the women and men who invented and shaped Midcentury Brand new graphic design in The usa. The book is made from generously illustrated profiles, many in line with interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, number one colors, photography, and geometric or biomorphic forms. Some are well known, others are honored on this volume for the primary time, and together they comprised a movement that modified our design world.

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