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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Amazon.com Price:  $18.93 (as of 12/05/2019 19:02 PST- Details)

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Description

An industry insider reveals the next generation of marketing―and provides the insight you want to use it to beat the competition

One of the freshest forms of advertising, native advertising is an extremely effective way to succeed in customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not just here to stay, but is the way forward for marketing.  

The Native Advertising Advantage reveals why native advertising is a good tool in any company’s digital business plan―and use it to build new revenue streams.  Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial as opposed to advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they’re of journalist-written editorial content 

Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as  GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.


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