The New Capitalist Manifesto: Building a Disruptively Better Business

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Welcome to the worst decade because the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; around the globe GDP stalled; new jobs vanishingly scarce. But this isn’t only a severe recession. It’s evidence that our economic institutions are obsoletea set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.

In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only thin” valuegains which can be in large part illusory and produce diminishing returns once a year.

For thick” valueenduring, meaningful, sustainable advantage that deeply benefits the larger societyHaque details five new cornerstones of prosperity within the twenty-first century:

Loss advantage: From value chains to worth cycles
Responsiveness: From value propositions to worth conversations
Resilience: From approach to philosophy
Creativity: From protecting a marketplace to completing a marketplace
Difference: From goods to betters

The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business in addition to society.

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