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The People’s Tycoon: Henry Ford and the American Century

Amazon.com Price: $13.30 (as of 12/05/2019 16:20 PST- Details)

Categories: Automotive, Biographies and Memoirs, Books, Business, Business and Money, Engineering and Transportation, Historical, History, Industries, Professionals and Academics, Subjects, Transportation, United States

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How a Michigan farm boy became the richest man in The united states is a classic, almost mythic tale, but never before has Henry Fordâ€™s outsized genius been brought to life so vividly as it’s on this engaging and superbly researched biography.

The real Henry Ford used to be a tangle of contradictions. He set off the consumer revolution by producing a car reasonably priced to the masses, the entire whilst lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he used to be entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with some other woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.

Uncovering the man at the back of the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century The united states, Watts has given us a comprehensive, illuminating, and fascinating biography of one among Americaâ€™s first mass-culture celebrities.

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