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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

Amazon.com Price:  $14.75 (as of 12/05/2019 19:32 PST- Details)

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Description

Renowned playwright George Bernard Shaw once said “The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Subsequently all progress depends on the unreasonable man.” By this definition, some of today’s entrepreneurs are decidedly unreasonable–and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving one of the crucial world’s most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models–and in the process creating fast-growing markets around the globe.

By understanding these entrepreneurs’ mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground take a look at a new breed of entrepreneur, this book reveals how it appears unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what the next day’s leaders can learn from them.

Start making an investment in, partnering with, and learning from these world-shaping change agents, and you position yourself not to only live to tell the tale but also thrive in the new business landscape they are helping to define.

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